Friday, April 24, 2015

Committed Efforts Needs To Becoming An Influential Blogger

Lot of hard work, long running, tideous efforts and patience are the key ingredients to becoming an influencer or a storng blogger. Knowing the blogger-brand stakes can strengthen partnerships. 

When I received a pitch from a popular beauty supply company, I was elated. A lifestyle blog I started in 2012 was finally “going somewhere.” After all, I told myself, bloggers are influencers. I jumped at the opportunity to test a product. The company shipped me a $200 blow dryer to test and keep, free of charge. All I had to do in return was share my opinion in a blog post.

It wasn’t until after I received the package that I discovered the review would not be completely my own. The next morning, an email arrived in my inbox, leaden with key words,

Thursday, April 23, 2015

You Need Right Content For Your Website, Social Platform

It's every content marketer's worst nightmare. Waking up one morning to realise you have nothing, absolutely nothing to post on your blog or website or social platform today.

Take a deep breath. And read on for inspiration on those scary, overwhelming days. You can also use this list as a handy prioritisation guide for days when you're inundated with more content than you know what to do with. Here it goes:

1. Videos
We have all seen, loved and shared viral videos that come along every other day and become all the rage all over the internet. From Gangnam Style to Mauka Mauka, viral videos have only become stronger and stronger in terms of their contribution to a marketer's arsenal. Video content has even managed to become the most engaging content on Facebook, leaving images behind as yesterday's news.